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Resources

Plain-English reading for business owners.

Tax and planning questions answered by a CPA — with the math shown. Business-owner focused. No email required, no sign-up, no generic fluff.

Quick answers

Something came up. Here’s the actual answer.

For the moments when you need a straight answer, not a consultation. No gates, no forms.

SE tax

What Is Self-Employment Tax? (And Why Is It So High?)

15.3% on your net profit, on top of income tax. Why you pay both halves, how the deduction works, and when the S-corp math starts making sense.

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1099 forms

I Got a 1099 — What Do I Do With It?

A 1099 is a report, not a bill. What the different types mean, what to do when the amount is wrong, and why you owe tax even without a form.

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Quarterly taxes

I Missed a Quarterly Tax Payment — What Actually Happens?

The penalty is smaller than you think. The actual math, how to catch up, and the two habits that eliminate this problem permanently.

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IRS notices

I Got an IRS Notice — Here's What to Actually Do

Most notices are automated and fixable. What each common notice type means, what requires action, and the one thing you should never do.

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Filing deadlines

What Happens If I Miss the April 15 Deadline?

A filing extension is free and automatic. The filing penalty (5%/month) is ten times the payment penalty — always file, even if you can't pay.

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Business structure

Do I Actually Need an LLC?

An LLC is a liability tool, not a tax tool. When it matters, when it doesn't, and the California $800/year detail most people find out too late.

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Tax deductions

Can I Deduct My Car?

Only the business portion. Standard mileage vs. actual expenses, why your commute doesn't count, and what the IRS mileage log actually needs.

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Recordkeeping

What Tax Records Do I Actually Need to Keep?

The 3-year rule, what counts as documentation, and the simplest digital system that keeps you clean without a shoebox of receipts.

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Tax deductions

What Is the QBI Deduction? (And Do I Qualify?)

Section 199A lets most pass-through owners deduct 20% of business income. Who qualifies, what kills it for service businesses, and what it means for your S-corp salary.

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Tax deductions

The Home Office Deduction: What Actually Qualifies

Regular and exclusive use — that's the whole rule. Two methods for calculating it, what renters vs. homeowners get, and why S-corp owners have to do it differently.

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Tax forms

What Is a K-1 and What Do You Do With It?

Your share of income from a partnership, S-corp, or trust. It arrives late, you owe tax even if no cash came out, and yes — you need to wait for it before filing.

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S-corp planning

How to Actually Pay Yourself From an S-Corp

Salary through payroll, distributions from the business account — two types, two tax treatments. How to set them up and what the IRS actually requires.

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The basics

The basics — P&Ls, bookkeeping, EINs, and sales tax.

Plain-English explainers for new owners who want to understand what they’re looking at.

Bookkeeping

How to Read a Profit & Loss Statement (With Real Examples)

Sample P&Ls for a personal trainer, therapist, salon, and franchise restaurant — plus what gross margin, net margin, and cash flow actually mean.

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Bookkeeping

Business Expense Categories: QuickBooks, Xero, and What Goes Where

The most common expense categories with QuickBooks and Xero names, plus the special rules for auto, meals, and home office.

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Bookkeeping

Chart of Accounts Explained

The master list of every category your business money gets sorted into — with sample charts for a service business and a product-based business.

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Business setup

How to Get an EIN (Free, Online, 5 Minutes)

What an EIN is, why every owner needs one even without employees, and how to apply directly from the IRS without paying anyone.

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Sales tax

Sales Tax for Small Business Owners

When you have to collect it, what nexus means, California rates and registration, how to remit, and the four mistakes that create liability.

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Business setup

The 30-Day Business Setup Checklist

Week-by-week action plan: EIN, business bank account, tax savings habit, bookkeeping software, insurance quote, and the CPA conversation you shouldn't skip.

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Business structure

LLC Operating Agreement: What to Put in Writing When Two People Share a Business

Ownership percentages, profit allocation, management authority, and buyout provisions — the document that protects both partners, especially when contributions aren't equal.

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Bookkeeping

Which Bookkeeping Software Should You Use?

Wave, QuickBooks, Xero, and FreshBooks compared — who each one is for, what it costs, and the QuickBooks Self-Employed trap to avoid.

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Tax deductions

Self-Employed Health Insurance Deduction

It doesn't go on Schedule C — it goes on Schedule 1 and reduces your AGI. Who qualifies, what's deductible, and the required extra step for S-corp owners.

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Business operations

Hiring Your First Employee: The Compliance Checklist

I-9, new hire reporting, workers comp, EDD registration, payroll service setup — the step-by-step guide to the legal and tax obligations most owners skip.

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S-corp planning

How to Actually Elect S-Corp Status

Form 2553, the March 15 deadline, late election relief, and what to set up in the first 30 days once the election goes through.

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S-corp planning

S-Corp Reasonable Compensation: What the IRS Requires

The IRS requires a market-rate salary before you take distributions. How auditors evaluate S-corp compensation, what a defensible salary looks like, and the QBI deduction interaction.

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S-corp planning

LLC vs S-Corp: Which Structure Is Right for You?

An LLC is a legal structure; an S-corp is a tax election — most S-corp owners have both. When the election pays off, when it doesn't, and what the compliance costs actually are.

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S-corp planning

C-Corp vs S-Corp: When the 21% Flat Rate Beats Pass-Through

Most profitable small businesses default to S-corp. But a C-corp's flat 21% rate makes sense for VC-backed startups, businesses retaining large profits, and founders building toward a Section 1202 QSBS exit (up to $10M in gain exclusion).

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Insurance

Insurance for Business Owners: What You Actually Need

Most owners are over-insured on the visible risks and under-insured on the invisible ones. A framework for thinking about business and personal coverage — and the five gaps that show up most often.

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Insurance

Business Insurance: What Coverage Types Actually Apply to Your Business

General liability, professional liability, workers comp, cyber, commercial auto, key-person — what each type covers, when it matters, and the gap most service businesses don't realize they have.

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Insurance

Personal Insurance for Business Owners: The Coverage Gaps That Matter

Health, term life, disability, personal umbrella — which coverages are non-negotiable for self-employed owners, the disability gap nobody talks about, and why whole life is over-sold.

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Insurance

Coordinating Insurance with Your Tax and Wealth Plan

S-corp health on the W-2, HSA strategy, disability premium-vs-benefit taxability, buy-sell life insurance and the operating agreement. Why these decisions go wrong when the broker, CPA, and advisor never speak.

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Planning ahead, not just filing

Quarterly rhythm, reasonable comp, planning that moves the needle.

Tax planning · Deep dive

The Busy Owner's DIY Tax Planning Guide

S-corp salary, quarterly estimates, and return coordination — the three levers that matter most for a profitable service business, with embedded calculators.

My business is making money, but tax planning feels reactive.

Tax planning

What Proactive Tax Planning Actually Looks Like

Filing a return tells you what already happened. Planning changes what the next one looks like. Here's what the difference looks like in practice.

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Returns

Why Your Business and Personal Tax Returns Need to Be Coordinated

When business and personal returns are handled separately, key decisions get made in the dark: retirement limits, QBI, distribution timing.

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CPA & advisor

Why Your CPA and Financial Advisor Should Coordinate

Most owners have a CPA and an advisor who have never spoken. Here's what gets missed when those two conversations stay separate.

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Wealth

How Wealthy Individuals Legally Reduce Their Taxes

Six tax reduction strategies used by high-income business owners and investors, from entity structure and retirement plans to charitable giving and timing.

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Tax deductions

The QBI Deduction (§199A): The 20% Pass-Through Deduction Explained

Sole props and S-corps can deduct up to 20% of pass-through profit on their personal return. Income thresholds, SSTB restrictions, and how salary calibration affects the deduction.

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California tax

California PTET: How S-Corps and Partnerships Bypass the SALT Cap

The AB 150 election lets California pass-through entities pay state income tax at the entity level — making it federally deductible without the SALT cap ($40,400 for 2026, phases down above $505k). June 15 deadline. Most profitable California S-corps should be doing this.

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Tax planning

Self-Employment Tax Explained: Rates, Calculation, and How to Reduce It

SE tax is 15.3% on every dollar of net profit — on top of income tax. How it's calculated, what the deductible half saves, and why the S-corp election is the primary way to reduce it.

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Tax planning

Independent Contractor Taxes: What You Owe and How to Plan

Going from W-2 to 1099 changes your tax picture significantly — SE tax applies to every dollar, no withholding, quarterly payments required. What the full bill looks like and the three moves that reduce it.

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Tax planning

Defined Benefit & Cash Balance Plans: The $200,000+ Deduction

A Solo 401(k) caps at $70,000. A cash balance plan lets a profitable owner in their 50s deduct $275,000–$350,000+ per year. How the contribution is calculated, who it works for, and the December 31 setup deadline.

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Tax planning

Schedule K-1 Explained: What the Boxes Mean and Where They Go

S-corp shareholders, partners, and trust beneficiaries all receive K-1s. Each box flows to a different line on your personal return. What the key boxes mean, the passive activity rules that limit losses, and why K-1s delay personal returns.

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Tax planning

Net Investment Income Tax: The 3.8% Surtax on Investment and Passive Income

The 3.8% NIIT applies to investment income above $200,000 MAGI (single) / $250,000 (MFJ). It applies to capital gains, dividends, passive business income, rental income, and gains from selling a business — on top of regular rates.

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Questions about your specific situation? Book a free 30-minute call with Matt.

Getting money out of the business

Business cash becomes personal wealth — with a real plan.

Wealth · Deep dive

The Cash & Distribution Strategy Guide

How much to take out, when, in what form, and where it goes — with distribution planning, tax impact scenarios, and the questions your CPA and advisor should be answering together.

Cash is building up in the business, but I don't have a personal wealth plan.

Owner pay

How Should Business Owners Pay Themselves?

Owner draws, payroll, distributions, and S-corp reasonable compensation: how the method depends on entity type and why sloppy owner pay creates audit risk.

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California tax

Is the California $800 LLC Tax Deductible?

When the annual LLC tax applies, when it can be deducted, and whether your entity structure still makes sense.

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Bookkeeping

Does Every Business Transaction Need to Be Accounted For?

Yes, and not every transaction is an expense. How to categorize correctly so your books actually tell you something useful.

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Sales tax

Are Resale Purchases Exempt From Sales Tax in California?

How CDTFA-230 resale certificates work, when to use one, and the real consequences of misuse.

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Inventory businesses

Tax Basics for Inventory-Based Businesses: COGS, Resale Certificates, and Sales Tax

When you buy things to resell, you're taxed on margin, not revenue. Cost of goods sold, resale certificates, sales tax collection, and inventory tracking — what retail and resale businesses need in year one.

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Tax deductions

The QBI Deduction: How the 20% Pass-Through Deduction Works

Section 199A lets sole props and S-corps deduct up to 20% of qualified business income. Income thresholds, SSTB rules, and how it interacts with S-corp salary.

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Tax deductions

The Home Office Deduction: Simplified vs Actual Method

Who qualifies, how the exclusive-use test works, simplified method ($5/sq ft) vs actual method compared with real examples, and the S-corp Accountable Plan workaround.

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Tax deductions

Section 179 and Bonus Depreciation: Deduct Equipment in Year One

How to expense the full cost of equipment, software, and vehicles in year one rather than depreciate over 5–7 years. 2025 limits, the SUV cap, and what California doesn't conform to.

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Tax planning

Solo 401(k), SEP-IRA, and SIMPLE IRA: Which Plan Is Right for Your Business?

How each plan works, 2025 contribution limits, the December 31 Solo 401(k) establishment deadline, and why Solo 401(k) beats SEP-IRA at almost every income level.

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Tax deductions

Vehicle and Auto Deductions: Standard Mileage vs Actual Expense

Two methods to deduct business vehicle use — 70¢/mile standard mileage or actual expense percentage. Which wins for your vehicle, what the mileage log requires, and the SUV and luxury car limits.

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Tax deductions

Business Meals Deduction: What's 50%, What's 100%, and What's Gone

Entertainment is no longer deductible after TCJA 2017. Business meals are still 50% deductible with proper documentation. What qualifies, the five documentation requirements, and the employer meal rules.

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S-corp planning

The S-Corp Accountable Plan: Reimburse Yourself Tax-Free

S-corp owners can't deduct unreimbursed employee expenses on their personal return. An Accountable Plan lets the corporation reimburse you for home office, vehicle, and phone — tax-free to you, deductible by the corporation.

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Tax deductions

Business Travel Deduction: What Qualifies and How to Document It

Business travel is deductible when the primary purpose is business. The rules differ for domestic trips (>50% business days), international trips (75%+ rule), and mixing personal travel. Full transportation is deductible on primarily-business domestic trips even with personal days added.

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Tax deductions

Deducting Business Startup Costs: The $5,000 Rule

The IRS lets you deduct up to $5,000 in startup costs in year one — but the allowance phases out dollar-for-dollar above $50,000 in total startup costs and disappears entirely at $55,000. Remaining costs are amortized over 180 months.

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S-corp planning

S-Corp Distributions: Salary vs Distribution Split and When Distributions Become Taxable

Distributions are not subject to payroll tax — but only if you're paying a reasonable W-2 salary first. How distributions work, what happens when they exceed your stock basis, and how the IRS evaluates salary/distribution ratios.

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Tax planning

Capital Gains Tax Rates: Long-Term vs Short-Term, NIIT, and California

Long-term gains are taxed at 0%, 15%, or 20% federally. Short-term gains are ordinary income. California taxes all capital gains as ordinary income — no preferential rate. Combined federal + NIIT + California can exceed 37% on long-term gains for high earners.

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Tax planning

Hiring Your Children or Spouse in Your Business: Tax Benefits and Rules

Pay your minor children for real work and shift income to their lower bracket. In a sole proprietorship, children under 18 are exempt from FICA and FUTA — an additional savings. Earned income also qualifies kids for Roth IRA contributions starting early.

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Tax planning

Net Operating Loss (NOL): Using Business Losses to Offset Future Income

An NOL carries forward indefinitely under post-TCJA rules — but can only offset 80% of taxable income per year. Pass-through losses also face basis, at-risk, passive activity, and excess business loss limitations before they're deductible.

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Tax deductions

Education and Professional Development Deductions for Business Owners

Education that maintains or improves skills in your current trade is fully deductible on Schedule C. Education for a new career is not. Continuing education, certifications, conferences, books, and subscriptions — what qualifies and how to deduct it.

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Tax planning

Tax Extensions Explained: More Time to File, Not More Time to Pay

Extensions give 6 more months to file — taxes are still due on the original deadline. Filing an extension eliminates the costly failure-to-file penalty (5%/month) but not the failure-to-pay penalty (0.5%/month). When to extend and how to file Form 4868 or 7004.

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Tax planning

How to Choose a CPA for Your Business: Questions, Red Flags, and Fees

A filing CPA prepares your return. A planning CPA calls in October with recommendations. What to ask to tell the difference, credentials to verify, red flags to avoid, and what a well-served S-corp owner should expect to pay annually.

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Tax planning

Section 1031 Exchange: Defer Capital Gains by Reinvesting in Real Property

Sell investment real estate tax-free and reinvest in like-kind property — as long as you identify the replacement within 45 days and close within 180. A qualified intermediary is required. How the basis carries over, boot triggers partial tax, and step-up at death eliminates deferred gain.

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Tax planning

Qualified Opportunity Zones: Defer Capital Gains and Potentially Exclude the Growth

Reinvest capital gains in a QOZ fund within 180 days to defer the tax. Hold the investment 10+ years and the fund's appreciation is excluded from federal tax entirely. How it compares to a 1031, the 2026 recognition date, and what to watch for in fund quality.

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Tax planning

Backdoor Roth IRA: Getting Money Into Roth When Your Income Is Too High

High earners above the Roth income limit ($165,000 single / $246,000 MFJ in 2025) can contribute via a two-step backdoor. The pro-rata rule is the primary trap — pre-tax IRA balances make the conversion taxable. How to avoid it by rolling to a Solo 401(k).

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Tax deductions

HSA for Self-Employed Owners: The Triple Tax Benefit Account

Contributions reduce AGI (and SE tax), growth is tax-free, qualified withdrawals are tax-free. The only account with all three benefits. 2025 limits ($4,300 self-only / $8,550 family), HDHP requirements, and the stealth retirement account strategy.

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Tax planning

Are Business Loans Taxable? How Debt, Interest, and Forgiveness Are Taxed

Loan proceeds are never income — you owe them back. Business interest is deductible when proceeds were used for business. Forgiven debt is usually taxable income. Shareholder loans from S-corps require written notes and market rates to avoid reclassification.

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Tax planning

Charitable Giving for Business Owners: DAFs, Appreciated Stock, and Where Deductions Go

Pass-through owners take charitable deductions on Schedule A, not the business return. Donating appreciated stock avoids capital gains and maximizes the deduction. Donor-Advised Funds, bunching strategy, and the Qualified Charitable Distribution from IRAs.

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Tax planning

Multi-Member LLC Taxes: Partnership Returns, K-1s, and the SE Tax Trap

Multi-member LLCs file Form 1065 and issue K-1s. Active members pay SE tax on their full distributive share — unlike S-corp owners who pay FICA only on W-2 salary. When the S-corp election saves money for a multi-member LLC.

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Tax deductions

Cell Phone and Internet Deductions: Business-Use Percentage and Documentation

Deduct the business-use portion of your cell phone and home internet on Schedule C. Most service business owners support 60–80% phone and 50–70% internet. S-corp owners must reimburse through an Accountable Plan — no personal deduction after TCJA.

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Bookkeeping

Accrual vs Cash Basis: Which Method Should Your Business Use?

Cash basis reports income when received and expenses when paid — it's simpler and defers tax. Accrual matches income and expenses to when they're earned. Most businesses under $30M can use cash basis. Year-end timing strategies that only work on cash basis.

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Tax planning

IRS Audit Guide: What Triggers Audits, How They Work, and How to Respond

Most small business audits are correspondence audits — a letter asking for documentation on one item. Common triggers include high expense ratios, vehicle deductions without mileage logs, and cash businesses with round-number income. The 3-year statute of limitations, what to send, and why you never respond without a CPA.

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Tax planning

Roth Conversion Strategy: When and How to Convert to Roth

Pay income tax now, withdraw tax-free forever. Conversions are most powerful in low-income years — a business loss year, the gap before Social Security, or years with large deductions. How to calculate the bracket-fill amount, the Medicare IRMAA surcharge trap, and how business owners use income control to create conversion windows.

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Questions about your specific situation? Book a free 30-minute call with Matt.

Just getting started

Structure right now so you don’t have to rebuild later.

Entity & compensation

S-Corp Tax Planning: Salary, Distributions, and What Owners Get Wrong

How to set a defensible reasonable compensation, optimize the W-2 vs distribution split, and understand how the S-corp election interacts with the QBI deduction.

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Year-end planning

Year-End Tax Planning for Business Owners: What to Do Before December 31

The moves worth making before Dec 31: retirement contributions, bonus depreciation, QBI optimization, and coordinated loss harvesting.

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Retirement plans

Solo 401(k), SEP-IRA, and SIMPLE IRA: Which Plan Is Right for Your Business?

How to choose between the three plans, how contribution limits interact with your S-corp salary, and the December 31 deadline that catches owners off guard.

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Questions about your specific situation? Book a free 30-minute call with Matt.

RSUs, options, K-1s

RSUs, K-1s, or multiple income streams working together.

Tax planning · Deep dive

The RSU & Stock Option Tax Coordination Guide

RSUs, ISOs, NQSOs, K-1s, concentrated positions — when your tax situation crosses seven documents, this guide explains how a CPA and advisor working from the same picture changes what you keep.

I have RSUs, stock options, K-1s, or concentrated investments.

Equity compensation

RSU Tax Treatment: What You Owe When Shares Vest

RSUs create ordinary income at vesting — not capital gain. The 22% supplemental withholding rate leaves most high earners short. Here's how the math works and what to do about it.

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Equity compensation

Concentrated Stock Positions: Five Strategies for the Exec Sitting on a Large Holding

Selling triggers full capital gains. Holding means concentration risk. Five strategies in between — each with different tax, liquidity, and coordination implications.

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Tax planning

Alternative Minimum Tax (AMT): The ISO Trap and When Business Owners Pay It

The AMT is a parallel tax — you pay whichever is higher. ISO stock option exercises create AMT income even without a sale. The spread at exercise is AMTI; April 15 brings a real tax bill for illiquid private shares. How to model and manage AMT exposure before year-end.

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Questions about your specific situation? Book a free 30-minute call with Matt.

Business with employees

Payroll, employee cost, and compliance.

Payroll · Deep dive

The Business Owner's Payroll Tax Guide

Deposit schedules, the trust fund penalty, worker classification risk — what most owners with employees don't know until it's too late, with a compliance checker built in.

I run a business with employees and want to make sure payroll and taxes are handled correctly.

Business operations

QSEHRA: Reimburse Employees for Health Insurance Tax-Free (No Group Plan Required)

Small businesses under 50 employees can reimburse employees for individual health insurance premiums and medical expenses — tax-free to employees, deductible to the business. 2025 limits, required notices, and how QSEHRA compares to an ICHRA and group plan.

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Business operations

1099-NEC Filing Requirements: Deadlines, Penalties, and Who Gets One

Issue a 1099-NEC to every contractor, freelancer, or unincorporated vendor paid $600+ in the year. January 31 deadline for both recipient copy and IRS filing. Penalties start at $60/form and escalate to $330/form. Collect W-9s before payment to avoid January scrambles.

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Business operations

Employee vs Independent Contractor: How the IRS Classifies Workers

Misclassifying an employee as a contractor can mean years of back payroll taxes, penalties, and interest. The IRS three-category test (behavioral, financial, relationship), California's stricter ABC test, Section 530 safe harbor, and the VCSP voluntary reclassification program.

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Business operations

Payroll Taxes for Employers: FICA, FUTA, SUTA, and the Trust Fund Penalty

Employer FICA adds 7.65% per employee on top of salary. Deposits follow strict weekly or monthly schedules — late triggers 2–15% penalties. The trust fund penalty (100% of withheld taxes, personally assessed) is the most dangerous provision in payroll tax law.

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Business operations

Does Hiring This Person Actually Pencil Out?

The math behind the fully loaded cost of an employee — FICA, FUTA, SUTA, workers comp, benefits — and how to calculate the revenue a new hire needs to generate to break even.

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Questions about your specific situation? Book a free 30-minute call with Matt.

Thinking about a sale?

What you’d actually net — and how structure affects it.

Exit planning · Deep dive

The Business Exit Tax Planning Guide

Asset sale vs. stock sale, QSBS eligibility, installment elections, and California exit tax — the decisions that determine how much you actually keep, and why they all have to be made before the LOI.

I'm thinking about selling in the next few years and want to know what I'd actually keep.

Federal exclusion

QSBS §1202: The $10M Tax Exclusion Most C-Corp Founders Have Never Checked

The five requirements that determine whether your C-corp shares qualify — and how to do the retroactive check before any deal is in motion.

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Exit planning

Installment Sales: Spreading a Business Sale Tax Bill Over Multiple Years

How installment sales defer capital gain, the gross profit percentage, and the §1245 recapture problem that wipes out the first-year benefit for asset-heavy businesses.

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Deal structure

Asset Sale vs Stock Sale: What Business Owners Actually Pay

Why buyers prefer asset sales and sellers prefer stock sales — and how the tax gap between structures can exceed $500K on a $3M deal.

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Exit planning

When and How to Start Planning a Business Exit

QSBS, S-corp built-in gains, installment elections — several of the highest-value moves require years of lead time. When to start and what to do first.

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Allocation

Goodwill and the Tax on Selling a Business

Personal vs. enterprise goodwill, why the allocation matters, and how it shows up on the final tax bill.

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Estimate

How Much Tax Will I Pay Selling My Business?

A walkthrough of the inputs that decide the bill — entity type, asset vs stock, basis, state residency, and deal terms.

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Questions about your specific situation? Book a free 30-minute call with Matt.

Buying a business

Pre-LOI is cheap. Post-LOI, the meter runs. Know which work goes where.

Questions about your specific situation? Book a free 30-minute call with Matt.

Just launched

The first-year basics — before April surprises you.

First year · Deep dive

The First-Year Business Owner's Tax Guide

SE tax explained, the quarterly payment system from day one, deductions to start tracking now, and why a separate business account is non-negotiable — written for owners in their first year.

I just started my business and I need to understand how taxes work before I make a mistake.

SE tax

What Is Self-Employment Tax? (And Why Is It So High?)

15.3% on your net profit, on top of income tax. Why you pay both halves, how the deduction works, and when the S-corp math starts making sense.

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Quarterly taxes

How to Pay Quarterly Taxes as a Small Business Owner

What estimated taxes are, when they're due, and how to avoid surprise bills by saving the right amount throughout the year.

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Quarterly taxes

I Missed a Quarterly Tax Payment — What Actually Happens?

The penalty is smaller than you think. The actual math, how to catch up, and the two habits that eliminate this problem permanently.

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Tax planning

How Much Should I Save Each Month for Taxes?

A simple monthly savings formula, why profit (not revenue) is the right starting point, and how to build a system you'll actually follow.

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Learning

Books and Podcasts for New Business Owners: A Short, Opinionated List

Profit First, The E-Myth Revisited, Simple Numbers, and a few others — what a CPA actually recommends to clients in year one, and what to skip.

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Business structure

Do I Actually Need an LLC?

An LLC is a liability tool, not a tax tool. When it matters, when it doesn't, and the California $800/year detail most people find out too late.

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Tax deductions

What Counts as a Business Write-Off?

The ordinary-and-necessary standard, common deductible expenses, and why personal charges don't become write-offs just because they clear the business account.

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Questions about your specific situation? Book a free 30-minute call with Matt.

Solo service business

SE tax, deductions, and the S-corp question — for the business that’s just you.

Tax strategy · Deep dive

The Solo Service Pro's Tax Strategy Guide

SE tax break-even analysis, deductions most solo pros miss, the S-corp question answered with actual math, and a quarterly routine that eliminates April surprises.

I'm a solo service pro and I'm not sure my setup is costing me money.

Tax deductions

Solo Service Business Tax Deductions: The Complete Checklist

Eight deductions every sole prop and freelancer should be claiming — home office, vehicle mileage, Solo 401(k), health insurance, QBI, and more. Dollar values at $100k and $150k net profit.

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SE tax

Self-Employment Tax Explained: Rates, Calculation, and How to Reduce It

SE tax is 15.3% on every dollar of net profit — on top of income tax. How it's calculated, what the deductible half saves, and why the S-corp election is the primary way to reduce it.

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Owner pay

How Sole Proprietors Pay Themselves: Owner's Draws and the SE Tax Reality

Sole proprietors take draws — not paychecks. All net profit is taxable whether you withdraw it or not. SE tax is 15.3% on top of income tax. When the S-corp election starts saving money, and what the break-even looks like at different income levels.

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S-corp planning

LLC vs S-Corp: Which Structure Is Right for You?

An LLC is a legal structure; an S-corp is a tax election — most S-corp owners have both. When the election pays off, when it doesn't, and what the compliance costs actually are.

Read
S-corp setup

How to Set Up an S-Corp: The 60-Day Transition Guide

Form 2553 timing, salary setup, payroll service selection, and quarterly tax rhythm — the interactive step-by-step checklist for sole props and single-member LLCs making the switch.

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Questions about your specific situation? Book a free 30-minute call with Matt.

Monthly tax planning reminders

One email per month — what’s due, what to do, and which tool to use. No fluff.

No spam. Unsubscribe any time.