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Reese Tax & WealthCPA-led planning
Pre-launch · First year · Getting it right from the start

The decisions you make
before your first dollar
are the cheapest ones.

Entity structure. Tax reserves. Quarterly estimates. These aren't scary — but they're much easier (and cheaper) to get right before you're operating than after you've had a surprise at filing time.

Where are you in your business journey?

Do these before you take your first payment

Five steps, in order

These aren't optional. Skipping any one of them creates problems you'll be cleaning up for years.

01

Get an EIN

10 min

Free online application at IRS.gov. You need it to open a business bank account and file business taxes. Don't use your Social Security number for business activity.

Apply at IRS.gov →
02

Open a dedicated business bank account

30 min

Any bank works. Use it for every business transaction — income in, expenses out. Never run personal charges through it. This is the single move that makes bookkeeping manageable and protects your LLC status.

03

Open a tax savings account at the same bank

5 min

Move 25–30% of every client payment here the moment it lands. Label it 'Tax Reserve.' Don't touch it. This is the Profit First move that eliminates the most common first-year crisis: a $12,000 tax bill with nothing set aside.

04

Set up basic bookkeeping

1 hour

Wave is free and good enough for most solo businesses. QuickBooks works if you want it to tie directly into your return. A clean spreadsheet is fine too. The tool matters less than the habit — log every transaction weekly from day one.

Wave (free) →
05

Register for EFTPS and mark your first quarterly deadline

20 min

If you expect to owe $1,000+ in federal taxes, quarterly payments are required. Register at EFTPS.gov now so the account is ready before your first payment is due. Missing a quarter costs you a penalty even if you pay in full by April.

Register at EFTPS.gov →

Cash management

Every deposit, split immediately

The Profit First system — three bank accounts, fixed percentages, no spreadsheets required. Every time a client pays you, move the money the same day. It's the closest thing to "set it and forget it" cash management for a solo business.

60–65%

Operating account

Pay all business expenses from here. If the money isn't in this account, you can't spend it.

25–30%

Tax reserve account

Touch this only to pay the IRS. Quarterly estimates come from here. Nothing else.

5–10%

Profit account

Owner distributions. Pull this quarterly — it's your reward for running a profitable business.

Percentages are starting targets for $0–250k revenue. Adjust as your income and expenses become clearer. Based on the Profit First method by Mike Michalowicz.

Entity selection

Which structure should you start with?

The honest answer: most new businesses should start as a sole prop or single-member LLC and revisit the S-corp question at $60–80k in annual net profit. Don't over-engineer it on day one.

Sole Proprietorship

Best for: Starting out, testing the idea, under $30–40k revenue

Zero setup cost or paperwork
Schedule C is straightforward
QBI deduction available
No liability protection
Full SE tax on all profit
Can't add partners or investors

Start here by default. Change it when the revenue or liability risk warrants it.

Single-Member LLC

Best for: Any real business activity with liability exposure

Legal separation from personal assets
Same tax treatment as sole prop (Schedule C)
Professional credibility
State filing fee ($50–500 depending on state)
California: $800/year minimum franchise tax
Slightly more admin

Worth it for most service businesses once you're seeing real clients or revenue.

S-Corporation

Best for: Consistent profits above $60–80k/year

Payroll tax only on salary, not distributions
Can save thousands annually in SE tax
Retirement plan options
Must run actual payroll
Extra tax return (Form 1120-S)
Must pay yourself a 'reasonable' salary

Run the calculator. If the net savings exceed compliance costs, elect it. Not before.

Calculator 1 of 2

What will taxes look like in year one?

First-year owners are almost always shocked by the tax bill. Two things make it worse than expected: self-employment tax (15.3% on net earnings) and no withholding. Enter your projected numbers to see what you'll owe — and exactly how much to set aside each month.

$

Your best honest estimate — use a conservative number

20%

Pure service businesses: 10–25%. Product businesses: 40–70%. Don't include owner pay here.

Projected income

Revenue$75,000
Business expenses$15,000
Net profit (taxable)$60,000

Self-employment tax

$8,478

15.3% on net earnings

Federal income tax

$4,653

After standard deduction

Estimated first-year tax bill

$13,131

Effective rate on profit: 21.9%

What to save

Per month

$1,094

Per quarter

$3,283

Move this to a dedicated savings account every time you get paid. Don't touch it.

Estimates only. Uses 2025 federal tax brackets and standard deduction. Excludes state taxes, QBI deduction, retirement contributions, and other adjustments. Partial-year calculations use prorated annual figures. Not tax advice — consult a CPA before making financial decisions.

Calculator 2 of 2

Do you have enough to start?

Most businesses fail for one reason: running out of cash before revenue arrives. This calculator shows you exactly how much capital you need — startup costs, the ramp-up period while you find clients, and a safety buffer for when things take longer than expected.

Honest advice: If your runway is under six months after startup costs, consider keeping your W-2 job and building the business on the side until you have more cushion. Starting undercapitalized is the single most common startup mistake.
$

Rent, food, insurance, car, debt payments — what you need to survive

$

Equipment, legal setup, licenses, website, first month inventory

$

Software, insurance, supplies — recurring costs before any revenue

$

Cash you can actually commit — not retirement accounts or home equity

Monthly burn rate

$5,300

Personal + business

Monthly revenue to break even

$6,625

Cover burn + basic profit

Runway with available capital

4.7 months

After startup costs, before any revenue

Funding gap

Startup costs$5,000
Ramp-up period (3 mo)$15,900
3-month safety buffer$15,900
Amount you need$36,800
Gap$6,800

Estimates only. Break-even revenue uses a simplified 80% profit margin assumption — adjust for your business model. Safety buffer uses 3 additional months of burn rate. Does not include loan repayment, investor returns, or tax reserves. Consult a CPA and financial advisor before committing capital.

Common questions

Should I form an LLC or just be a sole prop?+

For a service business with no employees and modest revenue, a sole prop is fine to start — it's zero cost and the tax treatment is identical. An LLC makes sense once you have real liability exposure (clients in your space, contracts, physical products, or anything that could generate a lawsuit). California adds an $800/year minimum franchise tax on LLCs, which matters at lower income levels.

When do I need to start worrying about quarterly taxes?+

Immediately. If you expect to owe $1,000 or more in federal taxes this year, you're required to make quarterly estimates. The first one is due April 15. Most people starting mid-year can skip Q1 but need to estimate Q2 through Q4. The safe harbor is paying 90% of this year's tax or 100% of last year's.

Do I need a business bank account if I'm just a freelancer?+

Yes. The IRS treats commingled funds (personal and business in the same account) as a red flag in audits, and it makes your bookkeeping a nightmare. A free or low-cost business checking account at any bank solves this. Open one before your first client payment.

What bookkeeping software should I use when I'm just starting out?+

Wave is free and covers most solo businesses well. QuickBooks Self-Employed ($15/month) works if you want something that ties directly to TurboTax. QuickBooks Online is the professional standard but more than most new businesses need until they're doing $150k+ or have employees. Whatever you choose, use it consistently — the software matters less than the habit.

I'm leaving a job to start my business. Should I start the LLC before I quit?+

Generally yes, though confirm your employment agreement doesn't restrict side business activity first. You can form the LLC, get an EIN, open a bank account, and start accumulating deductible startup costs while still employed. Just don't commingle W-2 funds with the business account.

Work with Matt

Ready to build a plan?

Starting right costs less than fixing it later. Entity selection, tax reserves, quarterly rhythm — a CPA can set this up in one conversation.

Tax services provided through Matt Reese, CPA. This page is educational and does not constitute tax or investment advice.