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Business exit tax planning guide

The Business Exit Tax Planning Guide

You've been approached by buyers. Here's what determines how much you actually keep — deal structure, QSBS eligibility, installment elections, California exit tax — and why all of it has to be decided before the letter of intent.

The gap between price and proceeds

Most business owners think about an exit in terms of the purchase price. The more important number — the one that determines how your life actually changes — is what you walk away with after taxes. That gap is not small.

In a California asset sale, a $5M deal might produce $2.8–3.2M in after-tax proceeds after federal capital gains tax (20%), net investment income tax (3.8%), and California state tax (13.3%). The same $5M deal structured differently — stock sale with QSBS qualification and an installment election — might produce $3.8–4.2M. That difference is not a rounding error.

Combined max tax rate on sale (CA)

~37%

Federal LTCG (20%) + NIIT (3.8%) + California (13.3%) on a lump-sum asset sale. Varies by structure, deal type, and income.

The decisions that matter happen before the LOI

Once you sign a letter of intent, your deal structure is largely set. Entity type, QSBS holding periods, installment sale elections — these require planning that happens months or years before a buyer shows up. If you’re getting calls from buyers, start the tax analysis now.

This guide covers the four factors with the most impact on your net proceeds: deal structure (asset vs. stock), QSBS eligibility, installment sale elections, and California’s exit tax. All of them need to be addressed before the deal is signed.

Asset sale vs. stock sale

The most consequential structural decision in any business sale is whether it’s structured as an asset sale or a stock sale. Buyers and sellers often have opposing interests here — and understanding why helps you negotiate more effectively.

Why buyers want asset deals

In an asset deal, the buyer acquires specific assets and liabilities — not the legal entity. This gives the buyer a stepped-up tax basis in the acquired assets, which they can depreciate and amortize, creating significant future tax deductions. It also allows the buyer to leave behind unknown liabilities (lawsuits, tax disputes, environmental issues) that might exist in the entity.

Why sellers prefer stock deals

In a stock deal, the seller transfers ownership of the legal entity and all of its assets in one transaction. The tax result is typically cleaner for the seller: the entire gain is treated as long-term capital gain taxed at 20% (plus NIIT) — not the mixed ordinary income and capital gains treatment of an asset deal.

  • Asset deal tax treatment for seller: Goodwill → LTCG. Equipment → §1245 recapture at ordinary rates. Non-compete → ordinary income. Inventory → ordinary income.
  • Stock deal tax treatment for seller: Entire gain → long-term capital gain, assuming you held the shares for more than a year.
  • The negotiation: Buyers often pay a premium for asset deals (the tax benefit to them is worth something). That premium may or may not offset the seller’s tax disadvantage.

S-corps create a wrinkle

S-corp shareholders don’t hold stock in the same way C-corp shareholders do. If the S-corp has assets with built-in gain (from a prior C-corp period, or from appreciated assets), an asset deal triggers different rules than a straight C-corp stock sale. Your CPA needs to model the specific facts before you agree to a structure.

Interactive Tool

Deal Structure Simulator

Compare the after-tax proceeds of an asset sale, stock sale, and installment sale side by side. See which structure produces the best outcome for your deal size and state.

Your numbers

Enter your deal inputs below. The three columns update live as you adjust.

Asset Deal

Ordinary income portion20%Equipment recapture, covenant not to compete, inventory. Service businesses typically 10–25%.

Net proceeds

$2,006,500

Total gain$2,500,000
Ordinary income$500,000
Long-term capital gain$2,000,000
Fed ordinary (37%)$185,000
Fed LTCG (20%)$400,000
NIIT (3.8%)$76,000
State (13.3%)$332,500
Total tax$993,500

Buyers prefer this structure — it gives them a stepped-up basis on each asset.

Highest net

Stock Deal

All gain treated as long-term capital gain. No recapture allocation. Adjust QSBS above if applicable.

Net proceeds

$2,072,500

Total gain$2,500,000
Taxable LTCG (fed)$2,500,000
Fed LTCG (20%)$500,000
NIIT (3.8%)$95,000
State (13.3%)$332,500
Total tax$927,500

Sellers prefer this — all gain taxed at capital gains rates, no recapture.

Highest net

Installment Sale

Down payment30%$900,000 at closing
Term5 yrs

Net proceeds (total)

$2,072,500

Total gain$2,500,000
Gross profit ratio83.3%
Year 1 cash after tax$621,750
Year 1 tax$278,250
Total tax (same as stock)$927,500

Defers tax — but total bill is similar to a stock deal, spread over time.

Key insight

The gap between an asset deal and a stock deal on this sale is $66,000.

This decision is typically made in the LOI — after that, it’s locked in. Buyers almost always push for asset deals because of the stepped-up basis. Knowing the gap before you negotiate is how sellers protect it.

Before the LOI

Model this for your actual deal.

These numbers are directional. The real answer depends on your entity structure, depreciation history, and how the purchase agreement allocates the price. Talk with Matt before you sign anything.

Talk with Matt before the LOI

Estimates only. Actual tax depends on asset allocation negotiated in the purchase agreement, your basis, depreciation history, and state law. This model uses simplified assumptions: federal LTCG 20%, NIIT 3.8%, ordinary income at your selected bracket rate, California 13.3% on all gain (CA does not conform to §1202 QSBS or treat capital gains preferentially), other states estimated at 5%. California’s 1% mental health surtax on income over $1M is not modeled. QSBS exclusion capped at $15M (OBBBA). Installment sale total tax equals stock deal total — the benefit is timing, not reduction. Results are illustrative estimates only and do not constitute tax, legal, or investment advice. Consult a CPA before signing.

QSBS: the exclusion most owners miss

Section 1202 of the Internal Revenue Code provides one of the largest potential tax benefits available to small business owners — and most of them have never heard of it. If your shares qualify as Qualified Small Business Stock (QSBS), you can exclude up to $15 million of capital gain from federal income tax entirely.

California does not conform to the QSBS exclusion. State capital gains tax applies regardless of QSBS status. But at a potential federal tax saving of $3 million or more on a $5M+ transaction, the California tax is still a secondary concern.

The qualification requirements

  • C corporation only: The company must have been a C corporation when you acquired your shares. S-corps, LLCs, and partnerships do not qualify.
  • Original issue: You must have acquired the shares directly from the company, not purchased them from another shareholder.
  • Assets under $50 million: The company’s aggregate gross assets must have been under $50 million at the time of issuance (and immediately after).
  • Active business: The company must be in a qualified trade or business — most services businesses qualify, but certain professional services (health, law, accounting, financial services) do not.
  • Five-year holding period: You must have held the shares for more than five years before the sale.

If your company has been a C-corp since formation, you’ve owned your shares for five years, and the company stays under $50M in assets — the QSBS check is the first thing to run before any sale discussion.

Check before you convert

Some owners consider converting from an S-corp to a C-corp before a planned exit to access QSBS. The five-year clock restarts at conversion, not from original formation. A conversion today means a potential QSBS qualifying sale in 2031. Plan accordingly.

Interactive Tool

QSBS Eligibility Check

Walk through the Section 1202 qualification requirements for your specific situation — entity type, holding period, asset size, and business activity.

QSBS eligibility checker

Check your §1202 eligibility.

Answer each question to determine whether your C-corp shares likely qualify for the federal QSBS exclusion. The tool stops as soon as a disqualifying condition is found.

Is your business currently structured as a C-corporation?

S-corps, LLCs taxed as partnerships or sole props, and other entity types do not qualify. The business must be a domestic C-corp.

Question 1 of 911%

Installment sales

An installment sale is a deal where you receive the purchase price over time — in annual or periodic payments rather than a single lump sum at closing. The tax benefit is that you recognize gain only as you receive payments, which can spread the tax liability across multiple tax years.

Why installments can improve after-tax proceeds

Consider a $3M gain recognized in a single year. The full gain is taxed at the top marginal rate (20% LTCG + 3.8% NIIT + 13.3% CA for California residents = ~37% effective). Spread across five years at $600k/year, each year’s payment might fall in a lower bracket — particularly if you retire and have no other significant income in those years.

  • Spreading gain across years reduces the effective rate if your other income is lower post-exit
  • The installment election is made on your tax return for the year of sale — you can opt out if a lump sum is better
  • Interest is imputed on installment notes — the IRS requires a minimum interest rate; if the deal doesn’t specify one, they impute it
  • If the buyer sells the business before all payments are made, you may have to recognize the remaining gain immediately

Installment notes have risk

An installment sale means you are, in part, a creditor to the buyer. If the buyer’s business declines or fails, your future payments are at risk. Before agreeing to a large installment structure, assess the buyer’s financial strength carefully — and consider security interests in the assets as a backstop.

California exit tax

California taxes capital gains from the sale of a business even if you have already moved out of the state. If the business is a California entity and the gain has a California source, California will tax it — regardless of where you live at the time of sale.

This catches many owners off guard. The sequence is: sell the business, move to Nevada, assume the California tax problem is solved. But if the sale proceeds were sourced in California — because the business operated there, had assets there, had customers there — California can and does tax those gains.

  • Residents of California at time of sale: all gain taxed in California at 13.3%
  • Former residents who moved before sale: California may still source some or all gain to California depending on entity type and asset location
  • S-corp stock sales: gain is generally sourced where the business operated — moving does not eliminate California exposure if the company is a California entity
  • Pre-sale planning: residency changes need to be real, completed, and well-documented — California audits moves in connection with high-value asset sales

The two-year window matters

California FTB is aggressive about challenging residency changes made close to high-income events. A move made 60 days before a sale is not a move for California tax purposes. A genuine, documented residency change made 12–24 months before a sale has a much stronger basis.

What to do before the LOI

The period before a letter of intent is the highest-leverage window in any business exit. Once the LOI is signed, deal structure is substantially negotiated, and many of the tax elections that matter have effectively been made by default.

The five things that need to happen before any LOI is signed:

  • Run a pre-sale tax analysis. Model the after-tax proceeds under at least three scenarios: asset deal, stock deal, installment sale. Know your number before you negotiate.
  • Check QSBS eligibility. If you qualify, this is worth potentially millions of dollars in federal tax savings. It needs to be confirmed — not assumed.
  • Review entity structure. Was the business set up for operations or for a transaction? Are you in the right entity type? Has anything changed since formation that affects your tax position?
  • Assess California residency. If California tax is a concern and a move is possible, the timeline to execute that move is longer than most owners expect.
  • Get your CPA and advisor in the same room. The sale proceeds fund your personal financial future. Investment strategy, income replacement, and tax planning on the proceeds all require coordination before closing — not after.

These decisions have hard deadlines — most of them set by the LOI or the nature of the asset being sold (QSBS holding periods, residency windows). Buyers are motivated. The timeline compresses fast. The planning needs to start before the buyer shows up at the table.

Interactive Tool

Pre-LOI Readiness Checklist

Walk through the pre-sale tax and structure checklist before signing anything. See where your gaps are and what to address before a buyer engages.

Step 1 of 5

Where are you in the process?

Ready to put this into practice?

Matt Reese, CPA works directly with business owners considering a sale in the next one to three years — reviewing the full picture and building a coordinated plan around your specific situation.

Book a free planning call

Questions about this guide

Common questions

A buyer offered me $5M for my business. What do I actually keep?
It depends on how the deal is structured. In a California asset sale with no installment election, you might net $2.8–3.2M after federal long-term capital gains (20%), NIIT (3.8%), and California state tax (13.3%). A stock sale with QSBS qualification could eliminate the federal capital gains tax entirely — potentially leaving you with $4M+. The difference is in decisions made before the LOI, not after.
What is QSBS and how do I know if it applies to my business?
QSBS stands for Qualified Small Business Stock — a provision in Section 1202 of the tax code that can exclude up to $15 million of capital gain from federal tax. California does not conform to this exclusion. To qualify, the company must have been a C corporation when you acquired your shares, had assets under $50 million at that time, and you must have held the shares for more than five years. Many founders and early owners meet these criteria and have never checked.
My buyer is pushing for an asset deal. Is that bad for me?
Usually yes. Buyers prefer asset deals because they get a stepped-up tax basis and can depreciate acquired assets. For sellers, an asset deal typically means ordinary income rates on equipment, inventory, and non-compete payments — plus capital gains on goodwill. A stock deal usually produces cleaner long-term capital gains treatment for the seller. The difference in after-tax proceeds can be 10–20% of deal value.
How does an installment sale work and when does it make sense?
An installment sale spreads the gain recognition over multiple tax years, which can reduce the marginal rate on each payment and defer the tax liability. The main risks: if your tax rate rises in future years, or if the buyer defaults on future payments. For deals with creditworthy buyers, a 3–5 year installment structure often produces a better after-tax outcome than a lump-sum payment — particularly in high-income years where the marginal rate is already compressed.

Work with us

DIY gets you started. A CPA gets you there.

This guide covers the concepts. Matt Reese, CPA puts them into practice — with a coordinated plan built around your business and personal picture.

Educational content only. This guide is for informational purposes and does not constitute tax, legal, or investment advice. Every situation is different; consult a qualified CPA and financial advisor before acting. Tax and accounting services provided through Matt Reese, CPA. Investment advisory services provided through Measured Risk Portfolios, a registered investment adviser. Separate entities — clients are not required to engage both.