Asset Deal
Net proceeds
$2,006,500
Buyers prefer this structure — it gives them a stepped-up basis on each asset.
Business exit tax planning guide
You've been approached by buyers. Here's what determines how much you actually keep — deal structure, QSBS eligibility, installment elections, California exit tax — and why all of it has to be decided before the letter of intent.
Most business owners think about an exit in terms of the purchase price. The more important number — the one that determines how your life actually changes — is what you walk away with after taxes. That gap is not small.
In a California asset sale, a $5M deal might produce $2.8–3.2M in after-tax proceeds after federal capital gains tax (20%), net investment income tax (3.8%), and California state tax (13.3%). The same $5M deal structured differently — stock sale with QSBS qualification and an installment election — might produce $3.8–4.2M. That difference is not a rounding error.
Combined max tax rate on sale (CA)
~37%
Federal LTCG (20%) + NIIT (3.8%) + California (13.3%) on a lump-sum asset sale. Varies by structure, deal type, and income.
The decisions that matter happen before the LOI
This guide covers the four factors with the most impact on your net proceeds: deal structure (asset vs. stock), QSBS eligibility, installment sale elections, and California’s exit tax. All of them need to be addressed before the deal is signed.
The most consequential structural decision in any business sale is whether it’s structured as an asset sale or a stock sale. Buyers and sellers often have opposing interests here — and understanding why helps you negotiate more effectively.
In an asset deal, the buyer acquires specific assets and liabilities — not the legal entity. This gives the buyer a stepped-up tax basis in the acquired assets, which they can depreciate and amortize, creating significant future tax deductions. It also allows the buyer to leave behind unknown liabilities (lawsuits, tax disputes, environmental issues) that might exist in the entity.
In a stock deal, the seller transfers ownership of the legal entity and all of its assets in one transaction. The tax result is typically cleaner for the seller: the entire gain is treated as long-term capital gain taxed at 20% (plus NIIT) — not the mixed ordinary income and capital gains treatment of an asset deal.
S-corps create a wrinkle
Interactive Tool
Compare the after-tax proceeds of an asset sale, stock sale, and installment sale side by side. See which structure produces the best outcome for your deal size and state.
Enter your deal inputs below. The three columns update live as you adjust.
Net proceeds
$2,006,500
Buyers prefer this structure — it gives them a stepped-up basis on each asset.
Highest net
All gain treated as long-term capital gain. No recapture allocation. Adjust QSBS above if applicable.
Net proceeds
$2,072,500
Sellers prefer this — all gain taxed at capital gains rates, no recapture.
Highest net
Net proceeds (total)
$2,072,500
Defers tax — but total bill is similar to a stock deal, spread over time.
Key insight
The gap between an asset deal and a stock deal on this sale is $66,000.
This decision is typically made in the LOI — after that, it’s locked in. Buyers almost always push for asset deals because of the stepped-up basis. Knowing the gap before you negotiate is how sellers protect it.
Before the LOI
Model this for your actual deal.
These numbers are directional. The real answer depends on your entity structure, depreciation history, and how the purchase agreement allocates the price. Talk with Matt before you sign anything.
Estimates only. Actual tax depends on asset allocation negotiated in the purchase agreement, your basis, depreciation history, and state law. This model uses simplified assumptions: federal LTCG 20%, NIIT 3.8%, ordinary income at your selected bracket rate, California 13.3% on all gain (CA does not conform to §1202 QSBS or treat capital gains preferentially), other states estimated at 5%. California’s 1% mental health surtax on income over $1M is not modeled. QSBS exclusion capped at $15M (OBBBA). Installment sale total tax equals stock deal total — the benefit is timing, not reduction. Results are illustrative estimates only and do not constitute tax, legal, or investment advice. Consult a CPA before signing.
Section 1202 of the Internal Revenue Code provides one of the largest potential tax benefits available to small business owners — and most of them have never heard of it. If your shares qualify as Qualified Small Business Stock (QSBS), you can exclude up to $15 million of capital gain from federal income tax entirely.
California does not conform to the QSBS exclusion. State capital gains tax applies regardless of QSBS status. But at a potential federal tax saving of $3 million or more on a $5M+ transaction, the California tax is still a secondary concern.
If your company has been a C-corp since formation, you’ve owned your shares for five years, and the company stays under $50M in assets — the QSBS check is the first thing to run before any sale discussion.
Check before you convert
Interactive Tool
Walk through the Section 1202 qualification requirements for your specific situation — entity type, holding period, asset size, and business activity.
QSBS eligibility checker
Answer each question to determine whether your C-corp shares likely qualify for the federal QSBS exclusion. The tool stops as soon as a disqualifying condition is found.
Is your business currently structured as a C-corporation?
S-corps, LLCs taxed as partnerships or sole props, and other entity types do not qualify. The business must be a domestic C-corp.
An installment sale is a deal where you receive the purchase price over time — in annual or periodic payments rather than a single lump sum at closing. The tax benefit is that you recognize gain only as you receive payments, which can spread the tax liability across multiple tax years.
Consider a $3M gain recognized in a single year. The full gain is taxed at the top marginal rate (20% LTCG + 3.8% NIIT + 13.3% CA for California residents = ~37% effective). Spread across five years at $600k/year, each year’s payment might fall in a lower bracket — particularly if you retire and have no other significant income in those years.
Installment notes have risk
California taxes capital gains from the sale of a business even if you have already moved out of the state. If the business is a California entity and the gain has a California source, California will tax it — regardless of where you live at the time of sale.
This catches many owners off guard. The sequence is: sell the business, move to Nevada, assume the California tax problem is solved. But if the sale proceeds were sourced in California — because the business operated there, had assets there, had customers there — California can and does tax those gains.
The two-year window matters
The period before a letter of intent is the highest-leverage window in any business exit. Once the LOI is signed, deal structure is substantially negotiated, and many of the tax elections that matter have effectively been made by default.
The five things that need to happen before any LOI is signed:
These decisions have hard deadlines — most of them set by the LOI or the nature of the asset being sold (QSBS holding periods, residency windows). Buyers are motivated. The timeline compresses fast. The planning needs to start before the buyer shows up at the table.
Interactive Tool
Walk through the pre-sale tax and structure checklist before signing anything. See where your gaps are and what to address before a buyer engages.
Step 1 of 5
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Matt Reese, CPA works directly with business owners considering a sale in the next one to three years — reviewing the full picture and building a coordinated plan around your specific situation.
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This guide covers the concepts. Matt Reese, CPA puts them into practice — with a coordinated plan built around your business and personal picture.
Educational content only. This guide is for informational purposes and does not constitute tax, legal, or investment advice. Every situation is different; consult a qualified CPA and financial advisor before acting. Tax and accounting services provided through Matt Reese, CPA. Investment advisory services provided through Measured Risk Portfolios, a registered investment adviser. Separate entities — clients are not required to engage both.